One of the most exciting briefs we have seen in the Coach and Bus Industry landed on the desks of our design team in July 2013. We were selected as one of seven uniform suppliers to tender for the business of a bus company that was about to turn your typical bus drivers uniform on its head, and we could not have been more excited!
With a carefully selected shortlist of 3 suppliers, a range of 16 pieces and 400 wearers, we knew we had to do something unique to secure this business.
Reading Buses were part way through there exciting brand transition when we first met after collaborating with some of the best know branding agencies combined with their own in house marketing experts. They had a clear view of where they wanted their uniform journey to go and we had to provide the happy ending.
Innovative fabrics, wearer comfort and delivering the totally unexpected were all at the forefront of our minds as we approached this.
With years of knowledge and experience amongst the UE team of what makes a good transport uniform, we dotted all the I’s and crossed all the t’s on practicalities, functionalities and wearer comfort. Then by using our extensive supply base and advance fabrication technologies, we combined cutting edge design with practicality to compile a range fit for a dynamic fast pace bus company. Every piece in the range gives a nod back to the brand agencie’s vision for colour and branding.
The greatest challenge with any bus company is the staff age, size profile and diverse working conditions and climates. Therefore smart fabric technologies extended size profile and attention to detail were key to our successful bid.
We were delighted to be chosen by Reading Buses as their preferred supplier. Since then our project manager has engaged with every element of our business from technical, procurement, IT and design to create the successful outcome we have achieved.
