After a competitive tender Uniform Express where delighted to be awarded the contract to design, develop and manufacture the new brand focused uniform for 15,000 colleagues over 453 stores, across numerous job roles including retail, veterinary care and grooming
Pets evolution has seen it become the nation’s biggest pet care brand, however the overall identity had become muddied and slightly confusing. The new identity aimed to unite Pets at Home and its family of pet care brands under one visual identity, of which the uniform was a key factor in doing this. We worked with the Pets highly skilled creatives to follow their evolving direction for the brand and bring to life the uniform vision that they had foreseen.
It was fantastic and very exciting to work with, and witness first hand such a large and well-loved brand totally transform before our very eyes, in such a short space of time.
Whilst we designed and developed the new fully sustainable collection, we have provided Pets with an interim uniform collection for every job role across the business which is supported by our flexible wardrobe management system.
We are beyond excited to see the new bespoke fully sustainable uniform collection launch next year!
