As a specialist uniform provider to the House Building sector, Uniform Express was delighted to be approached by Persimmon to design, develop and manufacture their new uniform in-line with a dynamic and bold brand journey they had just begun to embark upon.
As one of the UK’s top 5 leading house-builders with 5,000 employees located at 29 regional offices throughout the UK, Persimmon wanted to ensure the uniform set them apart in the market place. The brief was about putting the wearers at the heart of every design decision, whilst remaining focused on the customer journey and the interpersonal experience Persimmon strive to achieve. We worked and designed in close collaboration with the Persimmon marketing team to capture the fast evolving brand DNA.
The result is a well-loved collection that is professional, inclusive and fashion forward using playful prints and modern styling to achieve a diverse wardrobe collection that is versatile for all body shapes, sizes, and morphologies. The collection was built from sustainable recycled stock supported suiting alongside bespoke blouses, dresses and accessories to personalise the collection.
“Thank you for all you help and support this year, we have ended up with a really great uniform thanks to the wonderful team at Uniforms Express”
Persimmon Group Marketing Director
